Why the founder of the Cannabition museum thinks cannabis is the perfect subject for an immersive experience. Today, weed is a burgeoning, multibillion-dollar industry: Marijuana is legal for recreational use in 10 states and for medical use in 33. Sure, it was once associated with hippies and the stoner stereotype. But weed underwent a rebrand to become cannabis, and now the industry consists of artisanal edibles, organically grown crop, high-end glassware, and wellness products. It’s a highly intriguing world (see what I did there), so it was perhaps only a matter of time before someone gave marijuana the “interactive experience” treatment lately applied to ice cream, avocados, pizza, eggs, colors, candy, and more. That someone: J.J. Cannabis is now getting the Instagram museum treatment

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