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The Fresh Toast, a media company focusing on cannabis and other topics, announced Friday that it has entered cash positive territory following the signing of its first medical engagement contract. Founder and publisher JJ McKay told Benzinga two more contracts of this nature are in the pipeline. The Fresh Toast “engages healthcare professionals with education, online discussions, direct messages and other trusted communication vehicles,” he said. The company boasts high engagement rates and mainstream customers including Pfizer PFE 0.25%, Merck MRK 0.18% and other companies in the health care space. Cannabis Media Company The Fresh Toast Expands Again, Says It’s Cash Positive

thumbnail courtesy of benzinga.com