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For over a decade now, Big Soda companies have been struggling with a threat to their very existence. Soda sales have been on the decline for over 12 years in a row while bottled water sales have skyrocketed, growing by 6.2 percent in 2017. It looks like Big Alcohol companies are likely to face similar challenges as alcohol sales have declined for the second year in a row. This trend is particularly pronounced in states where marijuana has been legalized, even states that have only legalized medical marijuana states have seen a 15 percent reduction in alcohol sales. At first glance, this is grim reading but adversity is an opportunity in disguise. Canopy Growth Corp (NYSE:CGC), Coca-Cola Company (The) (NYSE:KO) – Why Soda’s Decline Represents An Opportunity To Revolutionize The Beverage Sector

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