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Proponents of legal marijuana spent decades fighting a slow battle for mainstream acceptance. Now, with recreational use legal in Canada and many states in the United States, big business is suddenly swooping in. Altria, the maker of Marlboro and other cigarettes, last week paid $1.8 billion for almost half of Cronos Group, a cannabis company in Toronto. In August, Constellation Brands, which owns Corona and other beers, paid $4 billion for a major stake in Canopy Growth, another Canadian marijuana company. That month, Molson Coors, another brewer, formed a joint venture with a cannabis company in Quebec. “There’s always been the expectation that big business was going to come in; we’ve been hearing rumors about ‘Marlboro Greens’ for decades now,” said Bethany Gomez, director of research at Brightfield Group, a cannabis market research group. For Big Tobacco and Brewers, Grass Is Greener

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